Over the past three years we have been working closely with Nova Scotia Health to plan, execute and measure their healthcare professional recruitment efforts.
More recently - in collaboration with Nova Scotia Health - we’ve supported municipalities and counties directly, helping locations like Truro & Colchester achieve remarkable results.
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We would welcome the opportunity to support your healthcare recruitment efforts.
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Let us show you what we did, how we did it, and how we can help you.
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APPROACH
1
2
Haylo Health can make recommendations to effectively and cost-efficiently target healthcare professionals internationally.
Haylo Health will create a full digital advertising strategy (paid media, email, CRM) that will leverage the following:
Leverage high-performing media channels including Meta, Google, Programmatic, Geofencing
Messaging and targeting strategies including A/B/C testing, in-feed and story/reel placements, timed and reminder email matrix
Creative asset development including physician recruitment ads, video content, responsive display, animated rich media
Paid media campaign planning, execution, optimization, and reporting​
Recruitment campaign landing page with application in-take form​
Live client dashboard, check-ins and mid/final campaign reports and recommendations
WHY
HAYLO HEALTH?
PROVEN
EXPERIENCE
Recruiting health care professionals in international markets.
EXTENSIVE INSIGHT
Collected from over three years of ongoing recruitment campaigns deployed nationally and internationally for our health care clients.
LIAISON SUPPORT
Between Nova Scotia Health and the participating county/municipality.
FULL-SERVICE OFFERING
Including strategy, creative content, landing page, media plan, media buy, campaign monitoring, measurement, optimization and reporting.
CLIENT
TESTIMONIALS
"Nova Scotia Health has entrusted Haylo Health with strategic guidance to support our province’s healthcare recruitment of professionals including family and emergency physicians, nurses, pharmacists, medical lab technicians and many more.
We have been extremely pleased with the results and remain grateful for this partnership over the past 3 years. They are organized, punctual and prompt, creative, detailed and insightful and have provided us the collaborative relationship we need for a strategic partnership."
- Wendy Walters, Communication Director, Physician Relations and Medical Affairs
Public Engagement & Communications
Nova Scotia Health
“Without the incredible guidance, support, and best in class execution from Haylo Health, Truro Colchester’s groundbreaking marketing campaign, promoting our community to foreign family doctors, would never have gotten off the ground. The response to the campaign has been phenomenal.
Haylo Health’s leadership and professionalism on this critical work mean more to the people of our community than they’ll ever know. ”
- David Phillips, CEO, Truro Colchester Partnership for Economic Prosperity
MEDIA COVERAGE
HAVE YOU HEARD THE NEWS?
" 'We were shocked': Truro-area group gets huge response to doctor recruitment campaign."
"They received 199 in the first wave of advertising."
EXAMPLE 1: TRURO & COLCHESTER
Physician Recruitment Campaign
CUSTOMIZED
Content & Messages
Haylo Health will work collaboratively with you to develop the necessary marketing assets. This involves creation of testimonial content and dynamic online ads that engage physicians and direct them to a customized landing page.
LANDING PAGE
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We will build you a custom landing page on the platform where you can share why your community would be a wonderful location for a physician to live and work.
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TESTIMONIAL CONTENT
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Although not required, there is no better way to convince physicians to relocate than success stories from other physicians.
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For example, the following is a video testimonial of a physician in the Truro & Colchester area sharing their story (video courtesy of Truro & Colchester Partnership for Economic Prosperity - TCPEP):
DYNAMIC ADS
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When the content is ready, it's time to advertise the message adapted to each advertising platform. Whether the audience is browsing Social on their phone or Google searching for job opportunities, we build and morph creative to fit each channel's best practices.
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For example, creative exported in 1:1 ratio is ideal for Meta (Facebook & Instagram) Newsfeed and Grid ads while 9:16 ratio is ideal for Story and Reel ads:
EXAMPLE 2: NOVA SCOTIA HEALTH
Physician Recruitment
REAL TIME
Measurement & Optimization
It all starts with clear objectives. Whether the goal is filling intake forms or building awareness, setting success metrics in advance is crucial to any strategy. We provide value by carrying forward the learnings from each campaign and implementing them to lower cost per lead and/or increase share of impressions.
The advancements in Digital Media and Advertising allow us to track every touchpoint, update you regularly and adjust accordingly. Your campaign should and will be optimized for the best return on investment based on your objectives.
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Here are actual results of our recent campaigns:
$122
Cost
Per Lead
Let's Connect
We’d be happy to connect to share more about our expertise and how we can help.
Kind regards,
​Bryan Kidd,
Partner,
Haylo Health
Halifax, Nova Scotia Canada
